The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
- Downloads：5401
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-08-05 05:51:45
- Update Date：2025-09-06
- Status：finish
- Author：Carlos Gil
- ISBN：0749497572
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Social networks are the new norm and traditional marketing is failing in today's digital， always-on culture。 Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean。 In an era where a YouTube star gets more daily impressions than Nike， Coca-Cola and Walmart combined， traditional marketing as we know it is dead。
The End of Marketing revolutionizes the way brands， agencies and marketers should approach marketing。 From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands， through to the impact of bots and automation， this book will teach you about new features and emerging platforms that will engage customers and employees。 Discover bold content ideas， hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies， guaranteed to help you dominate your markets。
The End of Marketing explains that no matter how easy it is to reach potential customers， the key relationship between brand and consumer still needs the human touch。 Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate， organic reach is dwindling and consumers don't want to be sold to， they want to be engaged。
The End of Marketing revolutionizes the way brands， agencies and marketers should approach marketing。 From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands， through to the impact of bots and automation， this book will teach you about new features and emerging platforms that will engage customers and employees。 Discover bold content ideas， hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies， guaranteed to help you dominate your markets。
The End of Marketing explains that no matter how easy it is to reach potential customers， the key relationship between brand and consumer still needs the human touch。 Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate， organic reach is dwindling and consumers don't want to be sold to， they want to be engaged。
Reviews
Jasmine Nguyen
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Extremely helpful for beginners in this field。
Cesar F
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It helped me to appreciate the strategy behibd each text / email that I receive。 Referals to Carlos' website/ linkedlin bothered me It helped me to appreciate the strategy behibd each text / email that I receive。 Referals to Carlos' website/ linkedlin bothered me 。。。more
Eduardo Hormazabal
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Pretty nice read。 It had some interesting insights and tips regarding marketing in general these days。 The message makes sense and it's not difficult to apply， even if you previously knew nothing about marketing。I've seen some people say that this book is repetitive， and that's true to a certain degree， but I personally believe that SOME repetition is valuable in texts of this kind （non-fiction books that cover a topic that was previously alien to you）。 Besides， it's not a long book。 We're not t Pretty nice read。 It had some interesting insights and tips regarding marketing in general these days。 The message makes sense and it's not difficult to apply， even if you previously knew nothing about marketing。I've seen some people say that this book is repetitive， and that's true to a certain degree， but I personally believe that SOME repetition is valuable in texts of this kind （non-fiction books that cover a topic that was previously alien to you）。 Besides， it's not a long book。 We're not talking about 200 pages of filler。 It's fine。The only two points against the book， for me， were: 1） A certain portion of the advice seems targeted to large brands and companies， rather than a one-man army trying to build a business。 I repeat， this was just a portion of the book。 Generally， the information can be applied regardless of your situation。2） I hated learning that Facebook isn't on its way to the grave。 Like seriously， why do you guys keep using that crap？ 。。。more
Logan
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The End of Marketing is similar to other marketing books out there with a focus on social media。 That being said， it’s still really good。 Especially with a more updated look at apps like Snapchat and TikTok。 The book might be a bit too long， in my opinion anyway。A lot of the tips in this book are ones I’ve used for the last few years with my podcast and we’ve seen a consistent level of growth since。 What is interesting about these books is their revisiting of the theme “be social on social media The End of Marketing is similar to other marketing books out there with a focus on social media。 That being said， it’s still really good。 Especially with a more updated look at apps like Snapchat and TikTok。 The book might be a bit too long， in my opinion anyway。A lot of the tips in this book are ones I’ve used for the last few years with my podcast and we’ve seen a consistent level of growth since。 What is interesting about these books is their revisiting of the theme “be social on social media”。 It sounds like a no brainer but when you see upcoming creators constantly posting ONLY their content and never actually engage their audience， it’s clear that common sense is not so common。Look， if you’re managing a podcast， or growing a following， pick this book up and start actually engaging your audience instead of turning yourself into a billboard that no one pays attention to。 。。。more
Joshua Allerton
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Gil destroys everything you knew about marketing and presents you the future of social。 His bold， straightforward approach - accompanied with examples any social media user would get - is welcomed in this noisy "self-help" era。For anyone in the marketing industry or wants to just be relevant in their own。 Reading as a marketing student， it has helped me shift my focus and work towards a future-proof career。 Gil destroys everything you knew about marketing and presents you the future of social。 His bold， straightforward approach - accompanied with examples any social media user would get - is welcomed in this noisy "self-help" era。For anyone in the marketing industry or wants to just be relevant in their own。 Reading as a marketing student， it has helped me shift my focus and work towards a future-proof career。 。。。more
Andrea Kilin
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I've been working in social media for 5 years and as a millennial， that means I'm a veteran 😂 This book is honestly the most valuable educational and pragmatic content I've consumed in my career about social media。 Full of ideas and to do lists， it's a must have for any digital marketer ！ I've been working in social media for 5 years and as a millennial， that means I'm a veteran 😂 This book is honestly the most valuable educational and pragmatic content I've consumed in my career about social media。 Full of ideas and to do lists， it's a must have for any digital marketer ！ 。。。more
Dr。 Tobias Christian Fischer
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Humanize your brand。 Be unique by being yourself。 Marketing needs to change to a data office。 It seems like an utopia but reality shows: for every positive side is the negative one as well。 In conclusion， the book is well-written。
Peter Banachowski
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Although the book has some good insights， it's a lot of the author bragging about himself and repeating key points chapter after chapter。 This book felt like it could have just been an extended article。 Although the book has some good insights， it's a lot of the author bragging about himself and repeating key points chapter after chapter。 This book felt like it could have just been an extended article。 。。。more
Robert Ortiz
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Whatever business you have， whether it be makeup， fashion， car services， or even daycare services。 This book is a MUST read。 There are so many strategies that can be applied to businesses worldwide for their social media pages and guerrilla marketing！ This book literally is a guide on how to brand your message， business and most importantly， yourself。 I highly reccomened anyone who is trying to grow their brand to purchase this book and read it over and over so you can learn and apply the tactic Whatever business you have， whether it be makeup， fashion， car services， or even daycare services。 This book is a MUST read。 There are so many strategies that can be applied to businesses worldwide for their social media pages and guerrilla marketing！ This book literally is a guide on how to brand your message， business and most importantly， yourself。 I highly reccomened anyone who is trying to grow their brand to purchase this book and read it over and over so you can learn and apply the tactics in this book。 Also， the most dope part about this book is that if you have ANY questions you can directly DM or Tweet Carlos on Twitter or Instagram and he will respond with answers！ 。。。more
Hannah King
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Good read， lots of helpful and honest advice and very real。 However， it was incredibly repetitive and I found myself skim reading a lot of the time。
Agnese Avota
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Very realistic prediction of the development of social media marketing。 Interesting ideas， some of which I implemented in my own work。 Easy to read。
Ken E。
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A great read for anyone looking to get their marketing on par or ahead of the curve。 The book encourages readers/listeners to humanize and personify their marketing efforts instead of pitching their business to potential customers。 Carlos provides the formula for businesses looking to capitalize in this digital media age and provides an outlook on what the digital media might look like in the not-to-distance future。
Olivia L
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Great primer proffering a fresh look at time-tested behavioral principles and the 2。0 delivery system of creating a need。 Very insightful。Thank you to NetGalley， Kogan Page Ltd， and Carlos Gil for an ARC of 'The End of Marketing' in exchange for an honest and voluntary review。 Great primer proffering a fresh look at time-tested behavioral principles and the 2。0 delivery system of creating a need。 Very insightful。Thank you to NetGalley， Kogan Page Ltd， and Carlos Gil for an ARC of 'The End of Marketing' in exchange for an honest and voluntary review。 。。。more
Dave Epp
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Descent read if your into marketing especially social media marketing。 It didn’t blow my socks off but it was worth my time。
Alondra
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This is my humble review on The End of Marketing by Carlos Gil。The reason I picked up this book in the first place is because I honestly want to learn about marketing。 In my current position with my employer I am their graphic designer and photographer。 These are the fields I studied and are familiar with。 We are a small company and we don’t have a marketing team so all that work falls on my shoulders。 I’ve really never studied or put much attention into marketing and honestly I don’t know how t This is my humble review on The End of Marketing by Carlos Gil。The reason I picked up this book in the first place is because I honestly want to learn about marketing。 In my current position with my employer I am their graphic designer and photographer。 These are the fields I studied and are familiar with。 We are a small company and we don’t have a marketing team so all that work falls on my shoulders。 I’ve really never studied or put much attention into marketing and honestly I don’t know how to successfully attack it。I figured that since I am the one that handles all of the social media accounts that it was best to learn some new skills。 The End of Marketing was a really good book， I loved how easy it was to read and understand。 Carlos does an amazing job of breaking down examples of how to better market your brand。 The most important nugget I got from this book is that you need to humanize your content。 Logos don’t sell or generate interest， people are not interested in being sold too， they want to know that you are human and show interest in them too。 I realized that I was going about social media in the wrong way。 Since I picked up this book I started changing the way I create and post content not only for the company， but for my own personal brand。To those that are on the fence about picking this book up， I say DO IT！！！ Read it and start applying the tactics suggested。 Thank you for writing this book Carlos and congratulations on the success you have had thus far。Best wishes for an even better 2020， and I hope to be able to see you speak next year。Alondra 。。。more
Prof。 Dr。 Vladimer Botsvadze
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